As social media’s presence in our lives continues to grow and expand, we are seeing the industry around it adapt as well. The general acknowledgment that an online social media ad has replaced the common advertisements in newspapers and on billboards is beyond the current transformation we are witnessing over the next ten years. The […]
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B2B Storytelling
Referencing our most recent blog, influencer marketing is an effective tool for B2B sellers in earning trust and credibility. Another way B2B companies can establish trust is through storytelling. Storytelling humanizes a brand and is a great way to emotionally convey a message to the target audience. Generally, more people feel inclined to purchase a […]
Covid 19 has changed how businesses operate with one of the main changes being that companies’ global marketing strategies have to be purpose driven. What that means is that brands need to be authentic and operate with integrity. With social media, it is especially important for companies to speak out or take action when appropriate. […]
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The Rise of Influencer Marketing
As social media grows in popularity across the world, so have the presence of social media “influencers,” and chances are you may even follow some yourself. Influencers are individuals who have essentially established credibility in a specific area or industry through their social media platforms. To be successful they need to have access to an […]
Wal-Mart is considered the largest international retailer as they operate in all 50 states as well as Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina, and South Korea. The company opened its first international store in Mexico City in 1991 and by 1999, they had more than 130,000 employees working in 729 facilities outside […]