According to Pew Research, millennials will account for 75 percent of the global workforce by 2025. As the millennial generation continues to grow, B2B brands will need to shift their global marketing strategies to cater to this growing age group in the business world. Studies show that millennials respond less to traditional marketing and old […]
In marketing, Big Data can be both useful and limiting depending on how it is used, and how management pursues marketing research. In recent years, big data has emerged as a promising wealth of information that would offer companies profound insights into customers. By recording and analyzing different metrics collected from very large groups of […]
Would you believe that brands like Taco Bell, Starbucks and Adidas have dozens of employees whos role is just dedicated to international marketing? Here is an example: I typed in “Social Media Taco Bell” on my LinkedIn. This photo captures just 1 page of the 4 pages of Social Media employees at Taco Bell. The […]
When do you not see an ad on social media? I just went on Instagram to test this out, and on my third scroll there was an ad. Whether you’re Starbucks or a local brick and mortar, social media directly impacts the NOI for these businesses. How? There are different strategies for different size businesses, […]
When you think of “small business” or even local mom-and-pop shops, technological innovation and brand awareness are not conventionally at the top of the list of key attributes. These store owners are achieving success through a small market in their local region, and don’t seem to have any desire to expand beyond that. However, the […]