Global Marketing Professor

Covid 19 has changed how businesses operate with one of the main changes being that companies’ global marketing strategies have to be purpose driven. What that means is that brands need to be authentic and operate with integrity. With social media, it is especially important for companies to speak out or take action when appropriate. […]

As social media grows in popularity across the world, so have the presence of social media “influencers,” and chances are you may even follow some yourself. Influencers are individuals who have essentially established credibility in a specific area or industry through their social media platforms. To be successful they need to have access to an […]

Wal-Mart is considered the largest international retailer as they operate in all 50 states as well as Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina, and South Korea. The company opened its first international store in Mexico City in 1991 and by 1999, they had more than 130,000 employees working in 729 facilities outside […]

Red Bull’s marketing strategy has a specific target audience that plays an important role in why the company leads the energy drink market with 24.9% share and selling more than 7.5 billion cans globally. Their target audience is predominantly between the ages of 18 to 34 years old, both male and female, who have an […]

Costco is the largest membership-only warehouse club in the U.S. It has a passionate follower base, and now has over 200 international locations. They began their international expansion in 2013. Many people doubted that Costco would succeed internationally because many other companies have failed such as Tesco, Target, and Walmart. However, Costco has continued to […]