The third point in Professor Myhr’s strategy for successful international expansion is a creative strategy in your approach. Dunkin Donuts has taken a creative approach while entering foreign markets throughout the world. The corporation currently has 11,300 locations across 26 countries. With such ambitious international expansions, Dunkin knows that they cannot standardize their expansion into […]
Google first changed its name to Alphabet in 2015, and Facebook followed six years later, changing its name to Meta to reflect its focus on the virtual reality space, the Metaverse. There are two main reasons that big-name companies change their name. One reason is that the current name doesn’t fit the company’s direction anymore, […]
As social media’s presence in our lives continues to grow and expand, we are seeing the industry around it adapt as well. The general acknowledgment that an online social media ad has replaced the common advertisements in newspapers and on billboards is beyond the current transformation we are witnessing over the next ten years. The […]
Referencing our most recent blog, influencer marketing is an effective tool for B2B sellers in earning trust and credibility. Another way B2B companies can establish trust is through storytelling. Storytelling humanizes a brand and is a great way to emotionally convey a message to the target audience. Generally, more people feel inclined to purchase a […]
Covid 19 has changed how businesses operate with one of the main changes being that companies’ global marketing strategies have to be purpose driven. What that means is that brands need to be authentic and operate with integrity. With social media, it is especially important for companies to speak out or take action when appropriate. […]