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Global Marketing

Victoria’s Secret Re-Imagines Fall Runway Show

Everyone is incredibly familiar with Victoria’s Secret’s annual fashion show! Don’t you remember the days when you and your friends would make a whole pajama party out of it? Slipper and popcorn and all? Well that dream died in 2019 when Victoria Secret decided to permanently end its annual fashion show due it its outdated […]

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Global Marketing

The Most Interesting Collab of the Year

Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, […]

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Global Marketing

Dolce & Gabbana: The High Cost of Cultural Insensitivity

A Fashionista article highlights the importance of cultural sensitivity in global marketing and international market communication, even in the global high-fashion world. They discuss the controversy surrounding Dolce & Gabbana’s offensive ad campaign in China and how the brand is still “making a years-long push towards reconciliation and rehabilitation following a 2018 racist incident.” The […]

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Global Marketing

Global Marketing Involves An Anthropological Lens

Many marketing mistakes on a local and global level cost corporations financially, but also can have a devastating impact on a brand’s image. One social insensitivity, mistranslation, or a simple misunderstanding can set a company’s progress back and may cause it to ultimately fail. This is becoming increasingly complicated by the processes of globalization and […]

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Global Marketing

Global social media marketing is here to stay.

As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]

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Team09

Hofstede model and cross cultural

The Hofstede model has some serious negative correlations with the Globe study that should be reconciled. The Hofstede model gives a generic six category description of cultural among individual countries for business to get a very basic idea of differences. The uncertainty avoidance dimension in the two studies, Hofstede versus Globe that is, calls into […]

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Global Marketing

Brilliant Global Branding in Action!

Although global branding can be a huge obstacle for companies looking to expand internationally, a few have done an excellent job of maintaining their brand image throughout the globe. Redbull – Redbull does a fantastic job expanding internationally, by hosting extreme sports events while promoting their product. Not only does this gain attention of their […]