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Global Marketing

Unilever Listens to Their Global Consumers

The article “Unilever to stop altering models’ bodies, skin color in advertising” discusses a bold move by Unilever, a global consumer goods company that sells products in various countries and markets around the world. The brand announced that it will no longer digitally alter models’ bodies or skin color in its advertising campaigns. Their decision […]

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Global Marketing

How H&M’s Racially Insensitive Ad Caused a Global Backlash

The New York Times reported on an inappropriate clothing release and ad by H&M in 2018. The article detailed how the company faced a massive backlash after releasing an ad featuring a black child wearing a hoodie with the text “Coolest Monkey in the Jungle” on it. Outrage and accusations of racism immediately followed from […]

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Global Marketing

Volkswagen’s Financial and Ethical Consequences

The CPA Journal article “The Volkswagen Diesel Emissions Scandal and Accountability,” outlined a scandal that hit the global automotive industry. In 2015, Volkswagen, the German multinational car company, was found to have installed software in its diesel cars that allowed them to cheat emissions tests. This resulted in emissions that exceeded legal limits.  From 2009-2015 […]

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Global Marketing

Cultural Biases Come Out Even When Speaking the Same Language

In 2018, Heineken released an ad that sparked controversy and accusations of racism, according to the New York Times article on the subject. The ad depicted a bartender sliding a bottle of Heineken Light past several people of color before it reached a lighter-skinned woman with the tagline, “Sometimes, lighter is better.” The ad appeared […]

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Global Marketing

Cultural Misalignment: Fenty Beauty and the Chinese Market

Fenty Beauty was started in 2017 by Rihanna. The star saw an opportunity to cater to a wide range of skin tones, particularly those that are often underrepresented in the beauty industry. The diverse shade range, inclusive marketing campaigns, and innovative products made the brand widely successful in the United States. They also market themselves […]