The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]
In the world of international pricing, companies can use either worldwide pricing or dual pricing. When picking between the two, a company should be asking which one would benefit their product more. As explained in the article by Jared Lewis, there are significant differences between the two even though they have the same goals. Dual […]
When I first read about international pricing, I thought the pricing of products would not differ much between countries. I had assumed that the price difference would be the result of just shipping costs or import/export costs and the like. So, when I stumbled across this article about Zara’s international pricing strategy, I was quite […]
In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]
Isn’t it interesting to think how data gathered through one company’s performance says so much about the world around us? AfterPay was able to use its latest Spring-Summer performance data to gather new trends in consumer behavior. AfterPay is an Australian financial-tech company best known for its buy now-pay later feature. It is an online […]