When lookin at companies that have been successful in global expansion McDonalds stands out as a leader. Recognized as one of the largest fast food brands globally McDonalds has been able to find that sweet spot of standardization and adaptation to become one of the top Global restaurant brands in the world. Much of McDonalds […]
Hey everyone! Recently, our class presented our final marketing projects! My group and I did our project on the company Kellogg’s and it really got me thinking about how different our eating habits are around the world. It is no question that food is a big part of our daily lives, we literally can’t live […]
Riot Games’ “VALORANT” is a free-to-play tactical shooter that has overtaken the leaderboards as the 6th most popular game in the world (NewZoo, 2022). Despite its release less than two years ago, it has amassed a total of more than 12 million active players per month of 2021, and is continuously growing, with around 1.5 […]
As more brands seek to expand internationally into foreign markets, they will need to overcome a few hurdles to become successful. For example, brands will need to establish recognition in new markets, get a leg up on competitors, and penetrate new market segments. One way B2B companies can address these challenges is by strategically partnering […]
A guideline to success when expanding a company globally is setting the global budget. Netflix is an example of a company that has committed a high level of capital to international marketing efforts. Netflix was founded in 1997 as a VHS streaming service and has adapted to change the way TV is consumed. Netflix is […]