As discussed in a previous blog post, influencer marketing is one of the hottest growth areas in the field. Some speculated that consumers would get sick of the new fad and a “social recession” would follow. With the pandemic, companies are looking for areas to save and marketing tends to be an area evaluated. From […]
Over the past several years, marketers have discovered the value of integrating augmented reality (AR) technology into their social media strategies. From Pokémon GO and Snapchat to Facebook and Instagram—AR has quickly shifted from a novel development to an entirely standard feature on most mobile social media platforms. As a brand manager, you may be […]
Before the internet, only a select few companies succeeded in the global scope. However, thanks to the rise of technology and e-commerce, a lot more companies are capable of this shared success. Building a global brand means a lot more than just translating a slogan into a different language. Only the most successful companies realize […]
In today’s moment, social media users are inundated scrolling through their Facebook, Instagram, and Twitter feeds. Chances are, your brand won’t break the noise. If you’re willing to get creative, the solution may be Spotify. The music streaming platform is quickly—and discreetly—becoming a sophisticated advertising space. The service has 286 million users worldwide and can […]
COVID-19 has impacted businesses across the world, and marketing as we know it will never be the same. Some industries have hurt more than others. The hotel industry is a prime example, with many of the industry leaders closing doors indefinitely. Although this post pertains to hotels, other industries can benefit from being active during […]
The East and the West are inherently different, but are slowly influencing each other in many ways; one of those ways being spiritual. Eastern influence began to permeate in the 1960s when The Beatles started to follow Maharishi Mahesh Yogi, who founded Transcendental Meditation in India. The Beatles liked his philosophy and eventually communicated that […]
It’s May 2020. The world is in a pandemic because of the COVID-19, coronavirus, outbreak. People all over the world are quarantining in their homes, trying to stay safe and healthy. Some businesses are closed or going under while other businesses are booming (i.e. Target, Amazon, grocery stores alike). There is no end in sight […]
While there are many pros to global branding, there are also reasons to avoid global branding. It will be up to the company if the pros are worth the cons. Global Means It’s as big as the Globe While it is ambitious to think on a global scale, some goods and services do not translate […]