Today’s top movie studio executives use a four-lever approach to predict the success of a film: capability, marketability, playability, and buzzability. These pillars look to previous trends to indicate how a given project will perform—and what audiences may seek it out. Although movie marketing is a much lengthier (and costlier) process than planning an Instagram […]
Author: Karoline and Nicole
Over the past several years, marketers have discovered the value of integrating augmented reality (AR) technology into their social media strategies. From Pokémon GO and Snapchat to Facebook and Instagram—AR has quickly shifted from a novel development to an entirely standard feature on most mobile social media platforms. As a brand manager, you may be […]
In today’s moment, social media users are inundated scrolling through their Facebook, Instagram, and Twitter feeds. Chances are, your brand won’t break the noise. If you’re willing to get creative, the solution may be Spotify. The music streaming platform is quickly—and discreetly—becoming a sophisticated advertising space. The service has 286 million users worldwide and can […]
A study by SurveyMonkey and Hubspot discovered that social media trends seemed to match across regions, likely due to the globalizing effect of the internet. Here are four global social media trends to pay attention to this year. 1. Short-lived content will continue gaining popularity Ephemeral content, like stories, have been a huge social media […]
Social media engagement comes from interactions with your social media account. They include reactions, follows, shares, comments, or click-thru’s. These metrics are key ways to gauge the impact of content marketing and drive long-term brand favorability. A clever comparison by Hootsuite labels companies as either a “soap box” or “dinner party.” Soap box brands have […]