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Global Marketing

Influencer Marketing in Today’s Climate

As discussed in a previous blog post, influencer marketing is one of the hottest growth areas in the field. Some speculated that consumers would get sick of the new fad and a “social recession” would follow. With the pandemic, companies are looking for areas to save and marketing tends to be an area evaluated. From […]

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Global Marketing

Marketing Preparation after COVID-19: Hotels

COVID-19 has impacted businesses across the world, and marketing as we know it will never be the same. Some industries have hurt more than others. The hotel industry is a prime example, with many of the industry leaders closing doors indefinitely. Although this post pertains to hotels, other industries can benefit from being active during […]

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Global Marketing

International Marketing Regulations

When marketing to different areas of the world, it is important to do so ethically. Like other areas, international marketing has its own set of regulations. The International Chamber of Commerce (ICC) is the largest business organization in the world and is in charge of rule setting, dispute resolution, and policy advocacy. Their mission is […]

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Global Marketing

Content Marketing

With the rise of COVID-19, content marketing is becoming prevalent in today’s world of advertisements. Gone are the days where companies market their products, instead, an increasing amount of companies are using content marketing. What is content marketing? The concept of content marketing revolves around the idea of not pitching your products and services. Instead, […]

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Global Marketing

Influencer Marketing: The Next Gen Marketing Approach

A shift in marketing strategy is taking place before our eyes. As a new generation of consumers is entering the workforce, companies are beginning to adopt new marketing methods. After the internet revolution, businesses can better market their products through multiple avenues all over the world. However, this is both costly and sometimes never reaches […]