Global Marketing Professor

There are several articles and studies out there showcasing the power of social media. However, sometimes it takes a practical and inspiring example to really understand how this platform can generate such a big impact. One such example can be witnessed in Stacey Heale’s powerful talk at TEDx. Although the subject of this talk is […]

Still confused about how to best utilize global branding strategies? Don’t freak out just yet. There are professionals out there who are willing to do it for you. Whether it is one particular expert, or a global branding agency, the important thing to consider here is hiring the right person/agency. Simply having experience in your […]

Nike is a multi-billion dollar company dealing in the design, marketing and distribution of sports apparel. Nike was humbly established in 1972 and has grown to be a dominating athletic brand in the sports industry. From shoes to eyewear, Nike has established itself as an innovative and diverse sportswear company. With over 700 stores globally […]

A consumer trend that has taken the food industry by storm is a more health-conscious customer, no longer consuming for taste, but for holistic nutrition. According to research, the global market for organic foods will be worth $323 billion by 2024, with more than 60 percent of consumers attributing “healthfulness” as an influencing deciding purchasing […]