When Starbucks was setting up shops in Australia, it had a long list of massive expectations. Any random person can tell why Starbucks’ massive aspiration endured a turn in tables. When ordering for coffee, Australians expect a delicious creamy latte or long black coffee, not a significantly flavored swill. While Starbucks café resides in almost […]
The Hofstede model has some serious negative correlations with the Globe study that should be reconciled. The Hofstede model gives a generic six category description of cultural among individual countries for business to get a very basic idea of differences. The uncertainty avoidance dimension in the two studies, Hofstede versus Globe that is, calls into […]
Today, our rights to freedom of speech is on assault. No longer can truthful conversations occur among friends without citizens betraying their own cultural to pursue advancing minority cultures with education, employment, income redistribution, and even their own women. Most global media giants are created and grown by European populations among a few continents and […]
Nike has turned its back on American ideals, values, and even its citizens that paid for their success for more than thirty years. Nike has turned its marketing campaign to bring in the NFL once-a-star, Colon Kaepernick, to shove anti-patriotism into corporate backed mainstream. America, prior to the unauthorized mass migration by its own paying […]
In today’s consumer culture, people often times have several choices at their fingertips, whether it be for clothing, fast food, cars, you name it. Because of this, it is becoming more important than ever for brands to focus on customer retention and customer loyalty. Transparency is an important way of doing this. In fact, a […]