Nike Ideology and Marketing

Editorial credit: Rose Carson /

Nike has turned its back on American ideals, values, and even its citizens that paid for their success for more than thirty years. Nike has turned its marketing campaign to bring in the NFL once-a-star, Colon Kaepernick, to shove anti-patriotism into corporate backed mainstream. America, prior to the unauthorized mass migration by its own paying citizens, used to have a long history of men serving in the military prior to entering the workforce. In the last forty years, men who have served their duty to their country has gone from forty percent to slightly less than ten percent in 2018. Without a country with more military service among its men, the men we are turning out are beta-males (weak, testosterone-less males that are incapable of defending their own women from criminals or invaders) and foreigners with no allegiance to the constitution which made the economy possible. Nike not only turns un-American in this manner but also has the moral-less decision making to outsource jobs to make use of child labor in foreign markets(until caught at least). Nike continues to have only African athletes modeling their shoes and appearing in their ads all the while trying to convince European men that these shoes will help them. Nike's participation with sleazy lawyer, Michael Avanatti is pretty embarrassing as well and continues to show a pattern of gutter-sniping.

There is a progressive, liberal decay in society of Europeans on multiple continents where men with DNA that creates better methods in all aspects focused on have honest altruism. This altruism is used a weapon to deceive men into feeling guilty and their women into interracial coupling to destroy their own ancestral line. The phrase “It is all fun and games until somebody gets hurt” rings among rumor circles. How long will people pay for products by corporations that choose to betray the base consumer that brought them success? Addidas makes a better running shoe anyway.

Global Marketing

Brilliant Global Branding in Action!

Although global branding can be a huge obstacle for companies looking to expand internationally, a few have done an excellent job of maintaining their brand image throughout the globe.

Redbull – Redbull does a fantastic job expanding internationally, by hosting extreme sports events while promoting their product. Not only does this gain attention of their target market, but it also gets the country exposed to the “Redbull lifestyle.” In addition, Redbull maintains consistent unique packaging throughout each of their international markets.

Dunkin Donuts – Dunkin Donuts is near and dear to many here in the United States, but not many know that they have 3,100 stores in as many as 30 countries outside the US. While they may serve boston creme doughnuts here, they alter their recipes to serve to the tastes of each of their international locations. Some notable doughnuts for us were Lebanon's mango chocolate doughnut, Korea's grapefruit coolata doughnut, Russia's dunclairs, and China's dry pork and seaweed doughnuts.

Nike – Nike's careful selection of international sponsorships has gained them success globally. For instance, their partnership with Manchester United helped them achieve great popularity in the soccer market, as Manchester United is a beloved favorite of many Barclay's Premier League fans.

These three strategies got us thinking. Much like Porter's three generic options for strategic positioning, expanding internationally can be thought about in a similar way. For instance, companies like Redbull or Starbucks will maintain a consistent image throughout each of their global markets. With the help of heavy advertising, great success can be achieved! Other companies like Dunkin Donuts or Dominoes will change their product to meet the preferences of their target markets. Although their product is changed, they will still maintain their distinctive competencies. Lastly, companies like Nike will use local celebrity power to boost their brand. This is not to say there are not other ways to expand internationally! For example, H&M's secret to success is to improve their online experience.