Global Marketing

Considerations for your Global Social Media Strategy

So, you've decided to take your brand global—congratulations! Before you begin, consider the following question: Should you manage a global account or pursue a localization strategy?

The answer is likely a bit of both.

The Appeal of Global Branding

“As more and more companies come to view the entire world as their market, brand builders look with envy upon those that appear to have created global brands—brands whose positioning, advertising strategy, personality, look, and feel are in most respects the same from one country to another. It’s easy to understand why.”

David Aaker and Erich Joachimsthaler, Harvard Business Review

Global branding is desirable but difficult to achieve. With some logistical and emotional considerations in mind, you may be able to pull off a global strategy with little headache.

Keep a Consistent Heart

On the path to global success, the easiest thing you can do is commit to your values. Business practices are not inherently meaningful; you must assign meaning to your product/service and communicate it to your audience.

Let's examine AirBnB. The company's mission is to “help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.”

Some consumers will find this more touching than others, but overall it's an undeniably stronger sell than “online couch surfing.” Once you figure out how to evoke emotion through product storytelling, you can use local assistance to adjust the message and preserve its universal value.

Amplify Through Others

After you find your brand's voice, recruit opinion leaders who matter in the global environments you want to pursue. Experimenting in a new culture without proper guidance can produce detrimental and costly results. To avoid this anxiety, introduce your brand through a well-known individual or channel. New consumers may embrace your offer with some encouragement from a voice they trust.

Simplify your Canvas

Consumers all over the world are inundated by their social media feeds. It is important to consider how your company can distinguish itself from the noise—and even provide some refuge. We recommend keeping your online presentation sleek, simple, and more visual than verbal.

What brands do you think excel at this today?


Nike Ideology and Marketing

Editorial credit: Rose Carson /

Nike has turned its back on American ideals, values, and even its citizens that paid for their success for more than thirty years. Nike has turned its marketing campaign to bring in the NFL once-a-star, Colon Kaepernick, to shove anti-patriotism into corporate backed mainstream. America, prior to the unauthorized mass migration by its own paying citizens, used to have a long history of men serving in the military prior to entering the workforce. In the last forty years, men who have served their duty to their country has gone from forty percent to slightly less than ten percent in 2018. Without a country with more military service among its men, the men we are turning out are beta-males (weak, testosterone-less males that are incapable of defending their own women from criminals or invaders) and foreigners with no allegiance to the constitution which made the economy possible. Nike not only turns un-American in this manner but also has the moral-less decision making to outsource jobs to make use of child labor in foreign markets(until caught at least). Nike continues to have only African athletes modeling their shoes and appearing in their ads all the while trying to convince European men that these shoes will help them. Nike's participation with sleazy lawyer, Michael Avanatti is pretty embarrassing as well and continues to show a pattern of gutter-sniping.

There is a progressive, liberal decay in society of Europeans on multiple continents where men with DNA that creates better methods in all aspects focused on have honest altruism. This altruism is used a weapon to deceive men into feeling guilty and their women into interracial coupling to destroy their own ancestral line. The phrase “It is all fun and games until somebody gets hurt” rings among rumor circles. How long will people pay for products by corporations that choose to betray the base consumer that brought them success? Addidas makes a better running shoe anyway.