When I first read about international pricing, I thought the pricing of products would not differ much between countries. I had assumed that the price difference would be the result of just shipping costs or import/export costs and the like. So, when I stumbled across this article about Zara’s international pricing strategy, I was quite […]
In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]
Isn’t it interesting to think how data gathered through one company’s performance says so much about the world around us? AfterPay was able to use its latest Spring-Summer performance data to gather new trends in consumer behavior. AfterPay is an Australian financial-tech company best known for its buy now-pay later feature. It is an online […]
By: Bianca and Mimi Since the start of the Covid 19 pandemic, it appears that many businesses have been impacted, causing global supply chain issues. Several changes have led to redefining business models, supply chain footprints, and intercompany transactions. It has now become more important than ever to assess entire value chains to determine how […]
I have seen now more than ever that companies are being exposed for not being socially responsible. Social media has made it easier for consumers to share information about their approvals/ disapprovals of a company solely based on what they are doing socially. For example, there currently is a nationwide demand to unionize Starbucks. Workers […]