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Global Marketing

Turning Starbucks Into a Successful Brand

Background Starbucks’ global expansion has been extremely rapid as well as strategic. It’s first international store was opened in Tokyo in 1996, with the UK following in 1998. The company finally opened its first Latin American store in Mexico City in 2002. The brand’s global reach increased to cover Russia in 2007 and then Vietnam […]

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Global Marketing

What Movie Marketers Can Teach Us About Social Media

Today’s top movie studio executives use a four-lever approach to predict the success of a film: capability, marketability, playability, and buzzability. These pillars look to previous trends to indicate how a given project will perform—and what audiences may seek it out. Although movie marketing is a much lengthier (and costlier) process than planning an Instagram […]

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Global Marketing

Video Advertising Yesterday, Today, and Tomorrow

Yesterday The first video advertisement was a 10-second Bulova Watches ad aired on July 1st, 1941 prior to a game between the Brooklyn Dodgers and the Philadelphia Phillies. Since then , TV evolved to being filled with mostly 30-second and 60-second long commercials during and between shows on every television network. Some of these ad […]

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Global Marketing

Influencer Marketing in Today’s Climate

As discussed in a previous blog post, influencer marketing is one of the hottest growth areas in the field. Some speculated that consumers would get sick of the new fad and a “social recession” would follow. With the pandemic, companies are looking for areas to save and marketing tends to be an area evaluated. From […]

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Global Marketing

The Role of Augmented Reality in Social Media Marketing

Over the past several years, marketers have discovered the value of integrating augmented reality (AR) technology into their social media strategies. From Pokémon GO and Snapchat to Facebook and Instagram—AR has quickly shifted from a novel development to an entirely standard feature on most mobile social media platforms. As a brand manager, you may be […]

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Global Marketing

4 Examples of Powerful Global Branding

Before the internet, only a select few companies succeeded in the global scope. However, thanks to the rise of technology and e-commerce, a lot more companies are capable of this shared success. Building a global brand means a lot more than just translating a slogan into a different language. Only the most successful companies realize […]

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Global Marketing

Spotify’s Role in the Social Media Landscape

In today’s moment, social media users are inundated scrolling through their Facebook, Instagram, and Twitter feeds. Chances are, your brand won’t break the noise. If you’re willing to get creative, the solution may be Spotify. The music streaming platform is quickly—and discreetly—becoming a sophisticated advertising space. The service has 286 million users worldwide and can […]

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Global Marketing

Marketing Preparation after COVID-19: Hotels

COVID-19 has impacted businesses across the world, and marketing as we know it will never be the same. Some industries have hurt more than others. The hotel industry is a prime example, with many of the industry leaders closing doors indefinitely. Although this post pertains to hotels, other industries can benefit from being active during […]