Global Marketing Professor

Tiffany & Co. is a leading luxury jewelry and specialty retailer globally. Founded in New York in 1837, Tiffany & Co. has been able to open 326 stores across the world, including in the United States, Asia-Pacific, Japan, Europe, Canada & Latin America, and other emerging markets (Sabanoglu, 2021). Selling jewelry, fragrances, watches, personal accessories, […]

         The most recognized beverage company in the world has not risen to such heights solely based on their product. Coca-Cola has set the global standard for food and beverage companies, not only in terms of financial success, but also in uplifting communities all around the world. With over 500 individual products, spread across over […]

         If you were born any time before the 2010s, it is most likely that the slogan “Eat Fresh” or the beloved “Five Dollar Footlong” jingle, are etched in your memory. Subway has constantly reinvented itself and has not faced much competition until the 21st century, where deemed “higher-quality” sandwich shops have taken bites (pun […]

         Domino’s Pizza emerged long ago as the largest pizza chain by sales volume in the United States. Not only has the company stayed atop, but they have also widened the gap over the likes of Pizza Hut, Papa John’s, and Little Caesar’s. Before we talk about their international dominance, let’s set the stage with […]

Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]