Categories
Global Marketing

AI-Pricing Models are Changing the Global B2B Marketplace

B2B marketing has enhanced businesses capabilities on the global scale through more personalized and responsive tactics. Now, we can see the emergence of AI in B2B pricing methodologies in order to enhance the user experience and follow in the footsteps of recent B2B marketing success. About 5 to 10 years ago, B2B marketing lacked any […]

Categories
Global Marketing

Disney Across the World

The Walt Disney Company was founded in 1923 by Walt Disney and his brother Roy Disney. It was originally called Disney Brothers Cartoon Studios and started out with cartoon animations and short films. They have expanded into theme parks, movies (cartoon and live-action), television shows (Disney Channel), books, and so much more. The most recognizable […]

Categories
Global Marketing

Global Branding vs. Glocalization

Global Branding Global branding uses a standardized strategy to maintain a consistent brand image and identity around the globe. Global brands seek to standardize their positioning, advertising, personality, and product offering. (Harvard Business Review). Prime examples of companies using global branding include Google, Apple, Amazon, and Nike. Further analysis of Apple will illustrate the company’s […]

Categories
Global Marketing

What can the NFL do to strengthen its Global Brand?

The NFL is currently the most popular sport in the United States. Outside of the United States is another story. Soccer, otherwise known as football, reigns king. The NFL may never be able to compete with soccer, but, they can surely benefit from strengthening their global brand. By strengthening their global brand they can potentially […]

Categories
Global Marketing

International Distribution Channels

Regardless of company size, firms all around the world utilize international distribution channels to enhance their marketing strategy, ultimately helping contribute to their level of accessibility and sustainable competitive advantage. Apple sells their products via a direct sales channel through their website and their Apple retail stores. They have one of the most successful retail […]

Categories
Global Marketing

Consumer Behaviors in the Digital Era

COVID-19 has completely uprooted the normalcy of life, but one industry in particular has experienced significant benefits as a result of these drastic changes to the way we go about everyday activities. Cross border e-commerce has become imperative for retail brands to tap into in order to stay competitive in the global market, especially as […]

Categories
Global Marketing

Global Branding Strategy: Nike Analysis using 4 Ps

Company Overview Nike, a leader in sportswear, has a current brand valuation of 34.8 billion. (Statista.com). Nike provides customers with athletic clothing, shoes, and equipment. Nike’s primary resource that allows it to remain competitive is its brand. The Nike brand is powerful because it provides customers with information about the product, it increases consumer utility, […]

Categories
Global Marketing

Yellowtail Wine Expansion Into India

Yellowtail wine is an Australian wine company that was developed by the Casella family in 1957.  The vineyard produces approximately one third of its grapes in the Riverina Griffith, New South Wales, Australia while the rest of the grapes produced from other vineyards in South Eastern Australia. Now that Yellowtail wine has already globalized and […]