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Global Marketing

A Guide to Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]

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Global Marketing

An Introduction To Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence is the collection of data that a company can perform in order to gain critical insights into the market’s taste and preferences, competition within the market, potential opportunities, and competitive advantages. The data collected can also help companies better perform segmentation within the market and identify places for market […]

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Global Marketing

Coca-Cola; A case for adaptation over standardization

The brand Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company, it was invented by John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola grew in popularity and became a global brand. It was introduced in countries worldwide and became a symbol of American culture. Coca-Cola is now being sold […]

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Global Marketing

A #LamePair… Just #Don’tdoit !

Tiffany & Co. and Nike are two well-known and respected brands in their respective industries, and a collaboration between them would likely generate a significant buzz and interest for people globally.  On January 30th, 2023. Both brands announced they’re collaborating on launching limited-edition shoes and several sterling silver accessories. So.. you’d think that both brands […]

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Global Marketing

Test Blog Post

Here is an interestting blog post, read it! Conclusion Read CNN