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Global Marketing

How viral TikTok videos pose a new opportunity for marketers!

As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]

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Global Marketing

TikTok Takes Over the Music Industry

It’s no secret that TikTok has taken the world by storm in the past few years. At its core, it is still very much music-centric and TikTok is a platform responsible for catapulting trending audios and memes into the cultural zeitgeist and everyday slang that we use in conversation with friends, and for playing a […]

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Global Marketing

Starbucks in Korea

Starbucks is a name recognized all over the world. According to an article published in May 2022, Starbucks stores are located across 80 countries and the number of stores is close to reaching 35,000. In America, it seems like there is always a Starbucks conveniently located nearby. If you need your daily dose of caffeine […]

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Global Marketing

YouTube; Breaking Down Language Barriers & More!

The Platform Youtube is a global online video-sharing and social media platform, it was first introduced in 2005 and is owned by Google. It’s the #2ndMostVisitedWebsite worldwide used by 2.514 billion users around the world after the google search engine. Youtube over the years successfully paved the road for many content creators and artists to […]

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Global Marketing

Global social media marketing is here to stay.

As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]