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Global Marketing

Stella Artois in South Africa

Stella Artois is a popular alcoholic beverage company that specializes in beer.  They first started brewing Stella Artios in 1926 by Artois Brewery in Leuven, Belgium, and was actually first launched as a Christmas beer, since it was named after the Christmas Star. Stella Artois was only sold during the winter season, but it eventually […]

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Global Marketing

OYO’s Expansion into the Chinese Market

OYO (Oravel Stays Private Limited) was founded by a 19 year old, Argarwal, in 2012.  They are an India-based chain of leased and franchised hotels, homes, and living spaces.  At the time of the case, they were considered to be one of South Asia’s biggest, China’s top five largest, and the world’s fastest chain within […]

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Global Marketing

Sephora’s Success Across Countries

Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own line, Sephora Collection (Sephora.com).  They are now owned by LVMH, which is a luxury goods company that […]

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Global Marketing

McDonald’s Global Business-to-Business Marketing Strategy

In 1940, McDonald’s was founded by Richard and Maurice McDonald in San Bernardino, California which revolutionized the fast food industry in America. They started as a hamburger stand, but turned it into a franchise while also producing the golden arches logo. In 1955, Raymond Kroc purchased the chain from the McDonald brothers. They serve over […]

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Global Marketing

Starbucks Around the Globe

Starbucks is the #1 leading coffee retailer in America, and it is no surprise their popularity amongst the globe.They roast and sell their very own high-quality coffee beans along with other tea beverages, refreshers, handcrafted coffee, ice cream, and food items. Starbucks was founded in 1971 in Seattle, Washington, but due to its success, they […]

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Global Marketing

Apple’s Global Business-to-Business Marketing Strategy

Apple was founded in April of 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne who formed a business partnership in Cupertino, California. Their first product that catched many eyes across the nation was the “Apple I,” designed and entirely hand-built by Steve Wozniak. The launch of their computer allowed them to become Apple Computer, […]

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Global Marketing

Red Bull Marketing Strategies

Red Bull originated in Austria by a private company called Red Bull GmbH. It was founded in 1984 by Dietrich Matesschitz and Chaleo Yoovidhya. They sponsor a range of different sporting events and various team members to expand their energy drinks globally. 7.5 billion cans of Red Bull were sold worldwide in 2019, and reached […]

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Global Marketing

The case for Adaptation over Standardization

Global brands tend to find themselves in a conundrum when it comes to the choice of whether to standardize or adapt to new markets. Choosing what to do is an interesting topic of discussion. It is such an interesting topic that the brightest MBA professors tend to pose this question on their Midterms. Each option […]