The Platform Youtube is a global online video-sharing and social media platform, it was first introduced in 2005 and is owned by Google. It’s the #2ndMostVisitedWebsite worldwide used by 2.514 billion users around the world after the google search engine. Youtube over the years successfully paved the road for many content creators and artists to […]
As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]
Sofia The First “Sofia The First” is the popular Disney Junior show where Sofia becomes a princess when her mother marries the King of Enchancia. Disney launched this program in 2013 in hopes of competing with other popular shows from competitors, including “Blue’s Clues.” She was also utilized to repair the idea of what it […]
With #BookTok, the subgroup of TikTok featuring book publishers, book clubs, and book lovers both old and new, marketing for new books has been changed forever. And while some of the world’s top publishing houses like HarperCollins and Penguin Random House have already cracked the code to using TikTok to their advantage, smaller independent authors […]
What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]