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Global Marketing

The Age of Influence

It seems that many celebrities nowadays are releasing their own beauty brands. But if we were to start with one of the earlier ones, I would say that Kylie Jenner’s line, Kylie Cosmetics, is one to take note of in terms of her social media marketing strategy. Launched in 2015, Kylie Cosmetics sold out its […]

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Global Marketing

The Good, The Bad, And The Ugly of AI

What’s (AI) Every invention ever made has a dark side, and we can’t deny that in today’s world the penetration of Artificial Intelligence (AI) has been moderate, but its impact has been significant. and it’s known to have a good, bad, and ugly side in a progress of a society. So what’s AI? … It’s […]

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Global Marketing

How viral TikTok videos pose a new opportunity for marketers!

As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]

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Global Marketing

TikTok Takes Over the Music Industry

It’s no secret that TikTok has taken the world by storm in the past few years. At its core, it is still very much music-centric and TikTok is a platform responsible for catapulting trending audios and memes into the cultural zeitgeist and everyday slang that we use in conversation with friends, and for playing a […]

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Global Marketing

Starbucks in Korea

Starbucks is a name recognized all over the world. According to an article published in May 2022, Starbucks stores are located across 80 countries and the number of stores is close to reaching 35,000. In America, it seems like there is always a Starbucks conveniently located nearby. If you need your daily dose of caffeine […]