Heineken and Anheuser-Busch have pulled out of Russia losing millions in the process. One of the world’s largest beer distributors is the latest company to flee Russia due to the ongoing Ukraine conflict finally. Over a year of the conflict with no end, Heineken, the owner of over 300 brands in over 190 countries, has […]
Salesforce has decided to give AI a go by partnering with Einstein GDP. With the popular online platform, ChatGPT having reached a record number of users over the past year, many businesses have begun to take notice and implement a version of AI for their platforms. One of the companies included in this is Salesforce. Earlier last […]
Influencer marketing involves a paid collaboration between a brand and an influencer (someone who guides the attitudes or actions of followers, typically on social media). Especially in recent years, as the world becomes more invested in technology and social media is on the rise, this tool is especially accurate at reaching consumers. In a study […]
If you haven’t been keeping up with the news lately, popular video app TikTok (previously named Musical.ly) is at risk of being banned from the U.S. The social media platform has amassed more than one billion monthly active users, but privacy concerns have brought government attention to its presence. WHY DO PEOPLE WANT TO BAN […]
KFC and Beyond Meat: On January 10, 2022, KFC launched Beyond Fried Chicken in their first national rollout while supplies last. After researching the change in consumer tastes and preferences regarding the importance of health-conscious food options, through marketing intelligence including surveys and netnography KFC partnered with Beyond Meat in 2019. KFC President Kevin Hochman concluded […]