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Global Marketing

Warby Parker in India

Warby Parker is an American sunglasses that was founded in 2010 which primarily sells prescription glasses through online retail, but also has retail locations in the United States and Canada. Warby Parker uses a “Home Try On” program which allows customers to select five different frames from the website and try each frame out for […]

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Global Marketing

2040 Olympic Games – Argentina

The committee for the 2040 Olympics has finalized its location selection and has chosen Buenos Aires, Argentina, hypothetically speaking.  Before the committee starts to work on its infrastructure and development of where and how each sport will be played, it must consider many different strategies on how to try and make it the best Olympic […]

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Global Marketing

How Kobe Became a Global Brand

Kobe Bryant is best known for his success on the basketball court. His accolades list includes five-time National Basketball Association (NBA) champion, two-time NBA Finals Most Valuable Player (MVP), two-time Olympic gold medalist, and fourth all-time leading scorer. Many fans would argue that Kobe became the image for the NBA during the 2000s when the […]

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Global Marketing

Trader Joes Strategy

Product Trader Joe’s is not your traditional grocery store. It does a lot of things differently, some good and some bad. It has very few branded goods. Trader Joes branding on manufactured Aldi goods. It sources many of its products from major manufactures. Such as Pepsi subbrand Naked smoothies ingredients identical to Trader Joe’s smoothies. […]

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Global Marketing

Nuro in Canada

Nuro is an American robotics company founded 5 years ago in 2016 by Jiajun Zhu and Dave Ferguson. Nuro is based in Mountain View, California. Nuro develops fully autonomous vehicles which are used for delivery. Nuro received an autonomous exemption from the National Highway Traffic Safety Administration since its vehicles are designed to carry goods […]

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Global Marketing

UPS Global Logistics

In terms of global marketing channels, UPS is one of the most influential logistics services companies globally. They have provided useful third-party logistic management for many companies around the world. The Internet has also allowed UPS to leverage its core capabilities as an efficient logistics service because eCommerce sales have recently grown significantly. Their global […]

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Global Marketing

How Sports Teams are Preparing to Welcome Back Fans

As discussed in our previous blog, Sports teams across the globe are heavily reliant on fan attendance and its related revenue. As local, national, and global restrictions begin to loosen combined with increased distribution of vaccines, we will gradually see fans return to stadiums in a partial capacity. While teams will welcome their fans back […]

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Global Marketing

Customers’ Values Across Leading Outdoor Athletic Brands

Companies struggle to be authentic in their values and marketing tactics across different cultures. It is one thing to simply state corporate values, but it is another to actually implement such strategies in order to be genuine and build the strong bond with customers. Brands need to understand that they have a corporate responsibility and […]