If you have decided to take your brand global, then there are a few things to greatly consider beforehand in order to avoid major international marketing mistakes. There have been many instances where companies choose to take a specific product or message international but it ends up failing. A couple of examples of these types […]
Author: Dan and Jason
Background Starbucks’ global expansion has been extremely rapid as well as strategic. It’s first international store was opened in Tokyo in 1996, with the UK following in 1998. The company finally opened its first Latin American store in Mexico City in 2002. The brand’s global reach increased to cover Russia in 2007 and then Vietnam […]
Before the internet, only a select few companies succeeded in the global scope. However, thanks to the rise of technology and e-commerce, a lot more companies are capable of this shared success. Building a global brand means a lot more than just translating a slogan into a different language. Only the most successful companies realize […]
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Disadvantages of Global Branding
While there are many pros to global branding, there are also reasons to avoid global branding. It will be up to the company if the pros are worth the cons. Global Means It’s as big as the Globe While it is ambitious to think on a global scale, some goods and services do not translate […]
The Rise of Jordan Michael Jordan stormed into the NBA and brought about a flair and athleticism never seen before. From his attitude to his jumping ability, he elevated the NBA to new heights. He differed from other basketball players with his trash-talking, athleticism, and willingness to win. Michael Jordan signed with Nike in his […]