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Global Marketing

Coca-Cola; A case for adaptation over standardization

The brand Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company, it was invented by John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola grew in popularity and became a global brand. It was introduced in countries worldwide and became a symbol of American culture. Coca-Cola is now being sold […]

Categories
Global Marketing

Harley Davidson: Globalizing to Survive

Photo Credit: Photo by Mikes Photos from Pexels Founded in 1903, Harley Davidson is an iconic American motorcycle brand with a rich history and loyal brand following. The company is known for its heavyweight motorcycles with engine displacements greater than 700 cm³ but has broadened its product offerings to mid-sized and smaller motorcycles in order to […]