The Big Apple, The Windy City, Bean Town. Many cities have nicknames both official and unofficial. All have their own origins that rarely have to do with their meanings today. The important part comes when a name turns into a perception or image in the mind of society. It’s easy to change a name, but […]
How many car insurance company slogans can you recall right now— you know them by heart from their many TV ads. That is the power and success of advertisers and marketers using humor or satire. They add a great can’t-get-out-of-my-head jingle and a funny story, and the commercial leaves an impression. In the last few years […]
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Customer Loyalty
NORDSTROM THE SHOE COMPANY In order to outperform the competition companies are developing ways to bring customer value to create loyalty. The new way of doing business is by reversing the traditional organization pyramid where the customer is at the bottom and executive management is literally on top. Successful […]
In our previous #instagramforbusiness post we have shared with you how easy it is to get started on Instagram, all you need is creativity and a good plan. If leveraged strategically, Instagram can become a great tool and provide you with a direct and targeted way to communicate with your audience while helping promote your […]
The movie going experience…Love it? Hate it? Don’t care for it? What’s your take? I for one enjoy the experience. But I can’t say that I do for every movie theatre that I go to. Let’s just say that I’m a bit selective with my theatre locations. Why am I selective you ask? Great question! […]
My teenagers may not have a clue who Eddie Redmayne, Julianne Moore, or Benedict Cumberbatch are – all nominees for 2015 Oscars in a leading role – but give them a name like Felix Arvid Ulf Kjellberg, and watch their eyes light up. Felix Arvid Ulf Kjellberg, aka online persona PewDiePie, is a Swedish online […]
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Loyalty Points
Somewhere between the multitude of flight choices from Orange County / Santa Ana Airport to Seatac International, and the various opportunities for mileage points earned on my Bank of America credit card, I got hooked up on the Alaska Airlines’ frequent flyer program. There’s something to say about unlimited upgrades to first class, TSA pre-check […]
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#instagramforyourbusiness
Instagram for your business? Where to start, right? It may seem a bit overwhelming. No doubt, in doing a web search on this topic there was no shortage of information and blog posts to help out the novice user. However, when we strip it down to the basics, getting started is the easy part. Whether you want […]