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Global Marketing

American Holidays Catch On

What is it about American holidays that makes them so popular around the world?  Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]

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Global Marketing

10 New Ways to Play Golf

Participation in golf is low and courses are trying to capture retention anyway possible.  Here are a few new ideas golf courses could use to increase participation. Some of these ideas I heard on Real Sports while some others are from myself and friends.  Tell me what you think or add some new ideas to […]

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Global Marketing

Honeypots are not just for Winnie the Pooh

For those that saw the comedic satire The Interview, you may already be familiar with the term “honeypotting” or the far more vulgar alternative.  Honeypotting refers to putting desirable attributes upfront to lure a person in then taking away those attributes to accomplish one’s own self-interests.  It was a major theme in the comedy which […]

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Global Marketing

Et Tu, U2

I may be late to the party on this but maybe I don’t have any Apple products nor had I been educated in Myhrketing when U2 released their album, “Songs of Innocence” for free in collaboration with Tim Cook and Apple in September 2014. To U2, Apple, and my surprise the Apple public spurned this […]

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Global Marketing

Loyalty Points

Somewhere between the multitude of flight choices from Orange County / Santa Ana Airport to Seatac International, and the various opportunities for mileage points earned on my Bank of America credit card, I got hooked up on the Alaska Airlines’ frequent flyer program.   There’s something to say about unlimited upgrades to first class, TSA pre-check […]