Creating an effective slogan is easy……isn’t it?

Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]

Which Car Insurance Commercial Caught Your Attention?

How many car insurance company slogans can you recall right now— you know them by heart from their many TV ads. That is the power and success of advertisers and marketers using humor or satire. They add a great can’t-get-out-of-my-head jingle and a funny story, and the commercial leaves an impression. In the last few years […]