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Global Marketing

Creating an effective slogan is easy……isn’t it?

Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]

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Global Marketing

Who Got Fired for These Gems? …

After a few blogs all about slogans I’ve come across a few great slogans and a slew of “good enough” slogans.  I hadn’t seen too many of what I’d call really bad slogans.  For some reason I expected early on that most slogans would be bad. That’s probably naïve knowing that companies spend tons of […]

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Global Marketing

Let’s do it!…. errr, how does it go?

For all you non-surfers out there, I’m going to walk you through what goes through a surfer’s head when he’s about to drop in on a big wave. First he paddles out into the line-up. On bigger days, that usually involves ducking diving, or dodging a few big waves before he’s in position to catch […]

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Global Marketing

New York Must be Famous for Growing Big Apples, Right?

The Big Apple, The Windy City, Bean Town. Many cities have nicknames both official and unofficial. All have their own origins that rarely have to do with their meanings today. The important part comes when a name turns into a perception or image in the mind of society. It’s easy to change a name, but […]

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Global Marketing

Which Car Insurance Commercial Caught Your Attention?

How many car insurance company slogans can you recall right now— you know them by heart from their many TV ads. That is the power and success of advertisers and marketers using humor or satire. They add a great can’t-get-out-of-my-head jingle and a funny story, and the commercial leaves an impression. In the last few years […]