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Global Marketing

CUSTOMER DISLOYALTY: ARCO, THE FUEL THAT…

I have not been able to understand why anyone likes to put gasoline from a fuel station that does everything to keep you from being a returned customer.  We live in a world in which a business will want do anything to keep customers coming back.  Selling the cheapest gas around should not be the […]

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Global Marketing

CUSTOMER LOYALTY: MEMBERSHIP HAS ITS PRIVILEGES

Another company that has made every effort to provide customer loyalty is American Express.  The company offers several products of which their most popular are their charge cards.  I established a relationship with the card back in 2003.  Back then, I perceived American Express card as a status symbol signifying that I had reached a […]

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Global Marketing

Customer Loyalty

NORDSTROM THE SHOE COMPANY              In order to outperform the competition companies are developing ways to bring customer value to create loyalty.  The new way of doing business is by reversing the traditional organization pyramid where the customer is at the bottom and executive management is literally on top.  Successful […]