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Global Marketing

Surviving a Timeshare Presentation

Have you ever been sucked into a timeshare or resort package presentation? You know, the one where you have to give up 90 minutes (a.k.a. half a day) of your vacation time to listen to a high-pressure sales pitch, usually in return for a gift in exchange for said time? I recently had my first, […]

Categories
Global Marketing

YouTube’s Successful Millennial Capture

My teenagers may not have a clue who Eddie Redmayne, Julianne Moore, or Benedict Cumberbatch are – all nominees for 2015 Oscars in a leading role – but give them a name like Felix Arvid Ulf Kjellberg, and watch their eyes light up. Felix Arvid Ulf Kjellberg, aka online persona PewDiePie, is a Swedish online […]