Ni hao zhonguo! As I sit here in the airport, pondering my future endeavors in the glorious People’s Republic of China, I realize the incredible opportunity that lies in front of me. China has emerged as one of the premier world economies, and as their business practices and political culture continue to change, I am eager to analyze […]
There are distinct differences between Chinese culture and American culture. This difference is apparent when comparing the characteristics of corporate governance models of the Chinese to that of the Americans. While America has the characteristics of the Anglo-Saxon model, China has the characteristics of a relationship-based model. Anglo-Saxon Model In the Anglo Saxon Model, […]
Hello reader! My name is May and the next few posts will be following my trip through China, specifically Beijing and Shanghai. I am extremely excited for this opportunity to travel to a different country with classmates and professors! Aside from the tourist visits to see the many “Instagram worthy” locations, I’m eager to observe […]
Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]
We have shared with you how to get the Instagram followers, build your network, and leverage your connections. Now you have some likes coming your way, maybe a few comments, but what is next? How do you know if your campaigns are working? Worry no more – we are taking this to the next level […]
I’m sure you have heard the phrase “The way to a man’s heart is through his stomach” but when it comes to samples have you heard the way to a man’s wallet is through his stomach? In store samples are a weakness to many, especially when it comes to food. I know I can never […]
What is it about American holidays that makes them so popular around the world? Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]
I have not been able to understand why anyone likes to put gasoline from a fuel station that does everything to keep you from being a returned customer. We live in a world in which a business will want do anything to keep customers coming back. Selling the cheapest gas around should not be the […]