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Global Marketing

Samples. Samples. Samples.

I’m sure you have heard the phrase “The way to a man’s heart is through his stomach” but when it comes to samples have you heard the way to a man’s wallet is through his stomach?  In store samples are a weakness to many, especially when it comes to food. I know I can never […]

Categories
Global Marketing

Corporate Targeting or Bullying?

A few years ago, my daughter’s elementary school started the “Bully Free” campaign. All students received a purple shirt with the school mascot and the phrase “Bully Free Starts With Me!” worn by students and staff alike, every Friday to show support for the school as well as the campaign. Assembly’s or class assignments focused […]

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Global Marketing

How are we doing? Let us know about your experience!

It seems like everywhere I go, any interaction I have, whether on my receipt or in person, I am always asked to take a survey. Please take this quick 5 minute survey and get 15% off your next purchase. Please fill out this survey for a chance to win a $1,500 gift card. Complete a […]

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Global Marketing

Friends, Family, Disney Fans Everywhere…Lend Me Your EARS!

A trip to Disneyland, be it a long planned vacation or (if you’re like me) a weekly visit, is always an opportunity to embrace the Disney spirit.  A big part of the Disney branding plan is merchandising!  Shops and kiosks can be found along Main Street, on the Boardwalk or in any of magical lands, […]

Categories
Global Marketing

Sustainable Marketing

I recently purchased a pair of Timberland Pro work boots for one of our warehouse employees. As I grabbed the box, I noticed a sticker on the side that took me by surprise; it looked like a Nutrition Fact label. Upon further investigation, I realized that it was a carbon footprint! It listed the climate […]