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Global Marketing

Corporate Targeting or Bullying?

A few years ago, my daughter’s elementary school started the “Bully Free” campaign. All students received a purple shirt with the school mascot and the phrase “Bully Free Starts With Me!” worn by students and staff alike, every Friday to show support for the school as well as the campaign. Assembly’s or class assignments focused […]

Categories
Global Marketing

Friends, Family, Disney Fans Everywhere…Lend Me Your EARS!

A trip to Disneyland, be it a long planned vacation or (if you’re like me) a weekly visit, is always an opportunity to embrace the Disney spirit.  A big part of the Disney branding plan is merchandising!  Shops and kiosks can be found along Main Street, on the Boardwalk or in any of magical lands, […]