In today’s world, most businesses are viewed as being global; they do business all around the world. Many businesses start in a domestic market and expand globally over time. Think Amazon, Peloton, H&M. With the expansion of the businesses from a domestic market to a global one, these companies undergo the evolution of marketing. Here, […]
When we think of the world, we tend to associate certain traits, or behaviors, with specific countries. If you stumble upon an overly helpful/nice person, the joke can be made that they’re Canadian, or if you know any Indian “aunties”, you’ll know they’ll constantly and persistently offer you food. Why is it that we associate […]
With the increase of globalization around the world, organizations in almost every country have deemed it necessary and important to start operating on an international scale in hopes of increasing profits and brand awareness. Although it has become easier for companies to tap into foreign markets (with the development of technology and other resources) they […]
What is an International Marketing Environment? International marketing environments can consist of many forces and factors that can greatly affect marketing managers decisions and intentions for marketing products. The difference between cultural environments can consist of influences of religious, family values, educational and social systems within marketing systems. Failure to consider these cultural differences when […]
The #MeToo movement saw a fall of very high profile celebrities, politicians and businessmen around the globe. A brand that is highly associated with masculinity and getting the best from its product, took it upon themselves to use the leverage of the brand recognition by starting a social media campaign that focuses on “Gillette committing […]