The #MeToo movement saw a fall of very high profile celebrities, politicians and businessmen around the globe. A brand that is highly associated with masculinity and getting the best from its product, took it upon themselves to use the leverage of the brand recognition by starting a social media campaign that focuses on “Gillette committing […]
Being a Hollywood star is pretty synonymous with looking good and being fit, however in the case of Chris Hemsworth, the God of Thunder himself, has taken things to a new level. Often proclaimed the hottest and funniest Avenger, Thor (Hemsworth) has often shared snapshots of his workout routines over social media, showing his fans […]
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Paid and Unpaid Communications
International Market Communication is a multi-level strategy game that is tied to the overall business strategy of the company as well. Today’s digital landscape provides companies with huge potential to leverage not just the paid methods of communication but also the unpaid (earned, owned) methods of communications. What are these different paid and unpaid methods […]
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Global Media Decisions
A crucial issue to be considered while navigating international markets is which medium or media to use while communicating with the target audience. These media decisions have to be taken depending not just on the nature of the product/service being offered, but also the media availability that differs from country to country. Media channels can […]
Plastics in the ocean have been the talk around the world ever since pictures of popular island destinations surfaced with unimaginable levels of plastic pollution. The impact of plastics on marine life has been extensively documented and aired across various media channels, however no major non-profit or mainstream company has taken up the challenge to […]