Before entering into a market, especially an international market, it is extremely important for companies to know as much as they can about how beneficial the market will be for the company to enter into. One way of ensuring that the executives are making the right decision to enter (or not) into a market is […]
Global Marketing is Hard Marketing on a global scale is no simple task. Even some of the most well known and capable companies in the world have suffered from failed global marketing strategies. Below I am going to analyze 5 of the most common mistakes companies have in their global marketing strategies. Not Specifying Markets […]
What Differentiates a ‘Global’ Marketing Strategy? Many companies have a thorough understanding of the marketing tactics used to strategize in their home country, but what happens when the decision is made to pursue business across foreign borders? The development of a successful global marketing strategy involves a series of choices and careful analyses of the […]
In today’s world, most businesses are viewed as being global; they do business all around the world. Many businesses start in a domestic market and expand globally over time. Think Amazon, Peloton, H&M. With the expansion of the businesses from a domestic market to a global one, these companies undergo the evolution of marketing. Here, […]
When we think of the world, we tend to associate certain traits, or behaviors, with specific countries. If you stumble upon an overly helpful/nice person, the joke can be made that they’re Canadian, or if you know any Indian “aunties”, you’ll know they’ll constantly and persistently offer you food. Why is it that we associate […]