What is Market Intelligence? Market intelligence is the gathering and analyzing of information relevant to a company’s external environment, and is often part of a company’s strategic planning function, specifically for the purpose of accurate and confident decision making in determining market opportunities This insight can be useful for developing market strategies for how to […]
Simply stated, global branding is using the same name, as well as all other aspects such as marketing, of a product or service throughout multiple countries. The overall strategy of the brand should be similar to that in its home country and in every other country afterward. Some of the aspects that would stay the […]
The Power Distance Index, created by Geert Hofstede, is designed to measure “. . . the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally.” Essentially, it measures inequality in a community and can be used to analyze consumer behavior based on […]
Before entering into a market, especially an international market, it is extremely important for companies to know as much as they can about how beneficial the market will be for the company to enter into. One way of ensuring that the executives are making the right decision to enter (or not) into a market is […]
Global Marketing is Hard Marketing on a global scale is no simple task. Even some of the most well known and capable companies in the world have suffered from failed global marketing strategies. Below I am going to analyze 5 of the most common mistakes companies have in their global marketing strategies. Not Specifying Markets […]