Understanding High- and Low-Context Cultures In different parts of the world, there are different native languages spoken. Some of these languages are very concise and clear (low-context) while others rely heavily on context clues in addition to what is being said (high-context). This is an extremely important distinction when doing business globally, because it can […]
Why analyze consumer behavior? Consumer behavior analysis can help marketers to develop products and campaigns that appeal to an individual or group of consumers. By understanding the thought process behind consumers’ problem recognition and decision-making, marketers can tailor their products or services to resolve the unmet needs or desires of consumers, leading to strong brand […]
The 2014 Winter Olympics were set to be hosted in Sochi, Russia, with roughly 10 major global sponsors endorsing the highly anticipated events. The Olympics, being truly global events, attract major players like Procter&Gamble, McDonald’s, Coca-Cola, General Electric… However, as the Olympics neared, these global companies were facing immense pressure from the media, their consumers, […]
Have you ever wondered how that cute pair of jeans showed up on your Facebook profile? Or the handbag you looked at earlier in the day? The answer is behavioral marketing. In today’s world, marketers can use consumer behavior to make a detailed, focused marketing campaign for each user. This is done by using your […]
What is Market Intelligence? Market intelligence is the gathering and analyzing of information relevant to a company’s external environment, and is often part of a company’s strategic planning function, specifically for the purpose of accurate and confident decision making in determining market opportunities This insight can be useful for developing market strategies for how to […]