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Global Marketing

Good Bye China!

Traveling to Beijing and Shanghai opened my eyes to a completely different culture. The experience challenged the way I thought about my own. In America we are progressive thinking, constantly looking for change in areas we deem outdated. But imagine living in a society caught between the old and the new. This is where China […]

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Global Marketing

U.S. and China Summit (A Bi-Lateral Relationship)

Throughout the various company visits and lecture panels we attended, a common theme that has come up over again is the importance of China and America’s bi-lateral relationship. It has even been called the most consequential relationship between any two countries. I too think that this bi-lateral relationship is vital for both the economy and […]

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Global Marketing

HSBC and the Free Trade Zone

While in Shanghai, our group was fortunate enough to do a company visit at HSBC. Serving around 51 million customers worldwide, HSBC is one of the world’s largest banking and financial organizations. HSBC was founded in 1865 to finance trade between Asia and the West, and is now acknowledged as “the world’s leading international bank.” […]

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Global Marketing

Starbucks

Starbucks is a well-known coffee company, not just in America, but also throughout the world. Their mission statement is “to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.” As of December 28, 2014, there were 21, 878 total stores worldwide spread across 67 countries. While in Beijing, I […]

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Global Marketing

Chinese and American Business Culture

There are distinct differences between Chinese culture and American culture. This difference is apparent when comparing the characteristics of corporate governance models of the Chinese to that of the Americans. While America has the characteristics of the Anglo-Saxon model, China has the characteristics of a relationship-based model. Anglo-Saxon Model              In the Anglo Saxon Model, […]