By, Natalie Filice, Katie Kirk, & McKenna McVicker In a recent interview with John Jay, the president of global creative at Fast Retailing, he gave the four secrets of building a global brand. Fast Retailing is the Tokyo-based parent company of casual-wear retail chain, Uniqlo. This chain is comprised of more than 1,800 stores […]
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The WWE, Next Stop: The World!
The World Wrestling Entertainment, known for professional wrestling, has been pleasuring and entertaining audiences across the United States for decades. It’s one of the most popular and most lucrative entertainment sport companies across the United States. Even though the WWE shows are not legitimate contests, it’s purely entertainment based that is scripted, storyline based, and […]
Photo Credit: Photo by Mikes Photos from Pexels Founded in 1903, Harley Davidson is an iconic American motorcycle brand with a rich history and loyal brand following. The company is known for its heavyweight motorcycles with engine displacements greater than 700 cm³ but has broadened its product offerings to mid-sized and smaller motorcycles in order to […]
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Dove: Marketing Self-Esteem
Here in the United States, consumers are very familiar with the Dove brand, and its message of body- and self-confidence. In fact, in 2004, Unilever, Dove’s parent company, launched the Dove Self-Esteem Project under the Dove brand. As a global brand, this mission has extended beyond the United States, into countries all over the world. Dove […]
Headquartered in Seoul, Republic of Korea, Samsung operates in numerous locations in South Korea, the United States, Europe, Asia, Africa, and China. Altogether with a series of subsidiaries and affiliates, Samsung operates in more than 72 countries globally. Located at the heart of Asia and as part of an island, South Korea has the […]
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How AI shapes B2B Marketing
AI is the hottest topic in 2018. AI is also more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as […]
Is artificial intelligence (AI) truly existential threat to mankind? According to the Physicist Stephen Hawking, “either the best, or the worst thing, ever to happen to humanity”. Discussion about the global artificial intelligence raise blank stares or talk of robots taking over the world. In today’s date, automation has eliminated many jobs around the world […]
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Domino’s Pizza
Domino’s Pizza started off by its innovating home delivery service that people in the United States loved. In order to grow its brand, Domino’s turned to international markets. Domino’s kept many things the same as they did in the United States with a few different touches. Domino’s Pizza decided to stick to its traditional business […]