Author Archives: Kaitlin Cortney

   Social Media is an incredible tool that can be used to market brands and products to a very wide, but also very direct audience. While we have previously discussed the ways in which social media platforms are changing due to trends and other external forces, there is no denying that social media continues to […]

Luxury brands are popular all over the world. This is no different in China, a huge market that is particularly interested in these luxury items. As Forbes reports, “Chinese customers already make up 32 percent of the global luxury market, and that number is predicted to rise to 44 percent by 2025”. That is a […]

Here in the United States, consumers are very familiar with the Dove brand, and its message of body- and self-confidence. In fact, in 2004, Unilever, Dove’s parent company, launched the Dove Self-Esteem Project under the Dove brand. As a global brand, this mission has extended beyond the United States, into countries all over the world. Dove […]

Social Media advertisers have certainly taken a hit in the last few weeks. Anyone turning on their TV or opening a browser page is inundated with talking heads discussing personal data breaches across various platforms. After the fallout from the Cambridge Analytica scandal, advertisers are waiting anxiously for the impact this will have on social […]

The state department has issued a new rule that requires US visa applicants to surrender their social media accounts at the time of application. The new proposal focuses on the major US platforms including; Facebook, Flickr, Google+, Instagram, LinkedIn, Myspace, Pinterest, Reddit, Tumblr, Twitter, Vine and YouTube. In addition covers the Chinese sites; Douban, QQ, […]

Users of social media platforms have really started to lose faith in social media platforms. The country of Germany is taking serious action against bullies on social media. They have implemented a new law that regulates social media platforms, ensuring that hate speech has been removed after receiving notice in a set period of time. […]

As a millennial, I often hear from older generations that the world was so much better when young people weren’t so absorbed with their phones. In addition to killing chain casual dining, napkins, and cereal (see Business Insider for a comprehensive list) millennials are also said to have killed intimate conversations and eye-contact. To Generation Z, […]

In 2016 Instagram, a photo, video & story sharing platform, tested a feature which allowed business accounts to upload a photo and then tag the photo so users could click to access the product. The feature didn’t officially launch to businesses in the US till 2017 and now Instagram’s Shopping feature has been made available […]