Global Marketing

Samsung Electronic’s road to global domination


Headquartered in Seoul, Republic of Korea, Samsung operates in numerous locations in South Korea, the United States, Europe, Asia, Africa, and China. Altogether with a series of subsidiaries and affiliates, Samsung operates in more than 72 countries globally.

Located at the heart of Asia and as part of an island, South Korea has the advantage of proximity when exporting their manufactured and agricultural goods to neighboring countries like Japan, China, Russia, Singapore and others in the region.

The government of South Korea focused their development efforts to be in the areas of burgeoning demands within those Asian countries such as electronic manufacturing, IT technology, ship-building. That’s a substantial contributing factor that allows Samsung to seize the market.

South Korea’s main industries are in the fields of electronics components manufacturing, telecommunications, automobile productions, chemicals, ship-building and steel mining/manufacturing. In 2015, total exports of South Korea is $526.76 billion, which ranks 6th globally. Main export partners include China, United Stated, Japan, Hong Kong and Singapore.

In the early part of the 2000, many South Korea’s major industries are the leaders in the IT sector thanks to the sustained aids received by its government to boost the industry.

To date, South Korea has firmly established itself as a main provider of semiconductors and beginning to look to the future of its manufacturing industries by investing in the robotic technologies. Open trade policies give South Korea the access to international markets, which has been further helped by the multitudes of advantageous free trade agreements the Korean government has signed. South Korea boasts a sophisticated and well-integrated logistics network, which greatly aids the highly efficient supply chains and a robust utilities supply for the country's favored industries. The export-driven economy is set to record healthy growth over the medium term, and investment in the transport network will continue to improve the already-strong international connections and allows South Korea to meet the ever growing global demands for manufactured products and parts. Open trade and investment policies have helped South Korea's development and the investment climate is also greatly benefited by South Korea's moderate tax rates.


Samsung Electronics optimized its transportation plan by introducing the key distribution TMS (Transportation Management System) and set the optimized transportation route for shipping period by introducing professional TMS package. Also it changed fixed transportation route as flexible method and it expanded and applied WMS (Warehouse Management System) into the all distribution center step by step.


in the United States, Apple is still the dominating force in the smartphone market. Apple’s popularity and consumer loyalty are just two of the many reasons Samsung is facing challenges as a direct competitor.

Another serious challenge is overcoming the legal hurdles, as Apple has alleges many of Samsung’s products to infringe on its design and utility patents.

Samsung is looking to expand its market presence in The United States, by making it easier for solution providers to source product and support through its new “Samsung Team of Empowered Partners” (STEP) program.

STEP is the cornerstone of a global effort by Samsung to consolidate resources and simplify accessibility for partners. Currently, Samsung’s channel efforts are divided by regions and product lines. So by consolidating, Samsung is making a concerted effort to bring more partners into and expose more opportunities to channel partners.

Samsung operates via modern retailers and distributors. The sales and service dealers handle key accounts for Samsung and are involved in corporate sales. These dealers may also open exclusive Samsung showrooms.

In several cities, Samsung has a single distributor through whom they distribute throughout a territory. For example – In Mumbai, Samsung has SSK distributors who are distributors for all Samsung products. This distributor has a huge investment in Samsung and both, the distributor and the company go hand in hand for the sale of Samsung’s products.

As the largest conglomerate which operations and growth occupies a large proportion of South Korea’s GDP, Samsung’s are part of every South Korean’s life directly and indirectly. Which large-scale resources and business and jobs opportunities, Samsung is increasingly credited with reducing income inequalities and increase median salary and average quality of living for many South Koreans.

The Samsung Hope for Children program was created to help make a difference in the lives of children worldwide. By donating products and financial support, we’re able to give thousands of children access to education, mentorship, and life-saving medical treatment.

Samsung operates a large non-profit in South Korea. The Samsung HOPE FOR CHILDREN program provides financial support, mentorship and career opportunities for thousands of children access to education, mentorship, and life-saving medical treatment. They also spearheaded an environmental program called ECO MANAGEMENT, which seeks to prioritize the planet’s sustainability through many of its environmental and recycling programs.

One of the peril of a promoting a company as it slowly becomes “too large to fail”, South Korea as a nation is increasing its dependency on a business venture. The people of South Korea are both benefited when the company achieves success and also will suffer along with the company should it suffer catastrophic failures.