By: Natalie Filice, Katie Kirk, & McKenna McVicker In today’s day and age, in nearly every market, consumers have witnessed advertisements, campaigns, and marketing strategies that have sparked the question, what were they thinking?? Like many years before it, 2017 marked some seriously questionable advertisements that left consumers puzzled on how blunders so obvious could […]
By: Natalie Filice, Katie Kirk, & McKenna McVicker The classic and immediately identifiable Vans “Old Skool” sneaker has proved to be a universal fashion staple for the past several years. Regardless of age, style, or social status, Vans has successfully transcended their brand from a solely surfer shoe, to an essential item that is found […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to be a successful global brand. An article […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker The nature of today’s society makes it difficult for an organization to obtain a successful, sustainable global brand strategy. In the Forbes.com article, Time to Make the Donuts: How the Dunkin’ Donuts Brand Stays Relevant, Steve Olenski explains that brand longevity is a difficult dynamic to achieve. […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In a recent interview with John Jay, the president of global creative at Fast Retailing, he gave the four secrets of building a global brand. Fast Retailing is the Tokyo-based parent company of casual-wear retail chain, Uniqlo. This chain is comprised of more than 1,800 stores […]