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Global Marketing

Understanding the Importance of Consumer Behavior in Asia

Currently citizens of different countries in Asia have a lot of optimism for economic growth and standard of living improvements for their countries and the next generation. We have been able to see a lot of economic growth in many of those countries and many predict more growth and international expansion in Asia. Surveys of […]

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Global Marketing

Postmates Considers Entering Brazil

Postmates was founded by Sean Plaice, Bastian, and Sam Street on 1 May 2011 after realizing they could not order hot dogs for delivery. Postmates is a mobile application that delivers products to customers within a few hours of ordering through its wide network of delivery partners. Postmates is a demand service providing company that […]

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Global Marketing

Disney Land in Australia

Disney Land was first opened on July 17, 1955, in Anaheim, California. The theme park was built on 160 acres of land and the cost of the project was $17 million. In the present day, Disneyland hosts more than 18 million visitors a year, who spend close to $3 billion. Walt Disney intended to build […]

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Global Marketing

Here’s why Infiniti is Failing to Survive outside Japan

In today’s world, Infiniti is having a horrible time. Their cars have constantly been getting panned by journalists and critics, and sales plunged by 43.9% in September of 2019, a stark contrast to how the brand was like in the early to mid-2000s. How did Infiniti go from a desirable luxury brand to becoming a […]

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Global Marketing

NBA’s Global Expansion

The NBA is the third most-watched sport in the United States just behind American Football and Baseball. It was founded in 1946 and now consists of 30 teams across the country. In North America, the NBA is the third wealthiest league behind the NFL and MLB by revenue, but it is also among the top […]