Apple was founded in April of 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne who formed a business partnership in Cupertino, California. Their first product that catched many eyes across the nation was the “Apple I,” designed and entirely hand-built by Steve Wozniak. The launch of their computer allowed them to become Apple Computer, […]
Categories
Red Bull Marketing Strategies
Red Bull originated in Austria by a private company called Red Bull GmbH. It was founded in 1984 by Dietrich Matesschitz and Chaleo Yoovidhya. They sponsor a range of different sporting events and various team members to expand their energy drinks globally. 7.5 billion cans of Red Bull were sold worldwide in 2019, and reached […]
Global brands tend to find themselves in a conundrum when it comes to the choice of whether to standardize or adapt to new markets. Choosing what to do is an interesting topic of discussion. It is such an interesting topic that the brightest MBA professors tend to pose this question on their Midterms. Each option […]
Streaming services have interesting global marketing channels because of their unique subscription business models. Since streaming services are within the digital space, their international distribution channels are less complex. They do not require wholesalers, retailers, or intermediaries such as merchant or agent intermediaries. Instead, they reach their consumers globally through direct sales through monthly or […]
Categories
That “at home” feeling…
Often times we become comfortable when visiting a chain-goods store. Every Target and Walmart feel similar in that you could tell where the electronics center was at the back-middle of the store. What looks random is often well planned and is definitely going to make you feel at home. So, what does “home” look like […]