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Global Marketing

Hero to Zero: Nissan GT-R

A combination of bad marketing and the “overpromise-and-underdeliver” strategy leads to the car’s uncertain future. In the automotive world, carmakers will always have a flagship model in their lineup, and in Nissan’s case, its the GT-R. The brand has been around for 50 years, and in the 80’s and 90’s, it has dominated the motorsports […]

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Global Marketing

Super Smash Bros. Series: A Unique Fighting Game With a Unique Global Marketing Strategy

There is more to it than just bringing in other characters from the video game world. Most of the people, especially the ones who grew up playing Nintendo consoles, may have heard about the Super Smash Bros. series. For those who haven’t heard about it, Super Smash Bros. is a rather unique fighting game that […]

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Global Marketing

Gucci’s dominance in the luxury market

Gucci is an Italian fashion house founded by Guccio Gucci in 1921, making it one of the oldest Italian fashion houses still in business today. Gucci has always exuded a sense of elitism and elegance. The company began as a luggage designer, making luxurious travel goods and equestrian equipment for Italy’s affluent upper-classes, similar to […]

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Global Marketing

Domino’s Pizza Ruled India

Domino’s is the world’s biggest pizza chain. The brand is rapidly expanding its presence in various countries by preparing different people’s diverse needs in mind. Domino’s has dominated the Indian pizza market in recent years, so we were curious to learn more about what made the company so popular with pizzas in a country where […]

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Global Marketing

Why Toyota’s New Supra Was a Flop

So much for hyping up the legendary brand that has been absent for two decades. Reviving a legendary brand is no easy task, even for big name automakers like Toyota. In the 2010’s, Toyota shocked the automotive world when it announced the return of the Supra name, then it subsequently showed off its concept car […]

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Global Marketing

Here’s why Infiniti is Failing to Survive outside Japan

In today’s world, Infiniti is having a horrible time. Their cars have constantly been getting panned by journalists and critics, and sales plunged by 43.9% in September of 2019, a stark contrast to how the brand was like in the early to mid-2000s. How did Infiniti go from a desirable luxury brand to becoming a […]

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Global Marketing

Porsche in the United States

Company History & Overview No other car company is as unique as Porsche. Founded by Ferdinand Porsche in 1931, Porsche has always been synonymous with performance ever since their first car, the 356, rolled off the assembly line in 1948. Fast forward to 1963, the company rolled out the first 911, a car that would […]