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Global Marketing

Tesla’s “$0 Marketing Budget.”

Tesla, Inc., formerly Tesla Motors (2003–17), is an American electric vehicle manufacturer. It was named after Serbian American inventor Nikola Tesla and was created in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. Tesla Motors was established to create an electric sports car. Tesla’s chief executive officer (CEO) was Eberhard, and its chief financial […]

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Global Marketing

How Apple’s iPhone Dominated the premium Smartphone Market

Despite making some controversial moves over the years, the iPhone nonetheless remains the top dog in the smartphone market. In 2007, Apple shook up the smartphone industry when the company unveiled its first-ever smartphone called the iPhone. With its simplistic design and user-friendly interface, the iPhone later became the consumer’s top choice for smartphones worldwide […]

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Global Marketing

Gran Turismo Series: The Racing Standard for more than 20 Years

It’s simply not your average racing simulator. Although racing games had already existed before the inception of Gran Turismo, all of them had a combination of over-the-top, arcade driving physics aimed for casual players who wanted to play for fun. Then, in 1998, the first iteration of Gran Turismo was introduced worldwide and shook the […]

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Global Marketing

Hero to Zero: Nissan GT-R

A combination of bad marketing and the “overpromise-and-underdeliver” strategy leads to the car’s uncertain future. In the automotive world, carmakers will always have a flagship model in their lineup, and in Nissan’s case, its the GT-R. The brand has been around for 50 years, and in the 80’s and 90’s, it has dominated the motorsports […]

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Global Marketing

Super Smash Bros. Series: A Unique Fighting Game With a Unique Global Marketing Strategy

There is more to it than just bringing in other characters from the video game world. Most of the people, especially the ones who grew up playing Nintendo consoles, may have heard about the Super Smash Bros. series. For those who haven’t heard about it, Super Smash Bros. is a rather unique fighting game that […]

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Global Marketing

Gucci’s dominance in the luxury market

Gucci is an Italian fashion house founded by Guccio Gucci in 1921, making it one of the oldest Italian fashion houses still in business today. Gucci has always exuded a sense of elitism and elegance. The company began as a luggage designer, making luxurious travel goods and equestrian equipment for Italy’s affluent upper-classes, similar to […]

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Global Marketing

Domino’s Pizza Ruled India

Domino’s is the world’s biggest pizza chain. The brand is rapidly expanding its presence in various countries by preparing different people’s diverse needs in mind. Domino’s has dominated the Indian pizza market in recent years, so we were curious to learn more about what made the company so popular with pizzas in a country where […]

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Global Marketing

Why Toyota’s New Supra Was a Flop

So much for hyping up the legendary brand that has been absent for two decades. Reviving a legendary brand is no easy task, even for big name automakers like Toyota. In the 2010’s, Toyota shocked the automotive world when it announced the return of the Supra name, then it subsequently showed off its concept car […]