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Global Marketing

Here’s why Infiniti is Failing to Survive outside Japan

In today’s world, Infiniti is having a horrible time. Their cars have constantly been getting panned by journalists and critics, and sales plunged by 43.9% in September of 2019, a stark contrast to how the brand was like in the early to mid-2000s. How did Infiniti go from a desirable luxury brand to becoming a […]

Categories
Global Marketing

Porsche in the United States

Company History & Overview No other car company is as unique as Porsche. Founded by Ferdinand Porsche in 1931, Porsche has always been synonymous with performance ever since their first car, the 356, rolled off the assembly line in 1948. Fast forward to 1963, the company rolled out the first 911, a car that would […]