Categories
Global Marketing

Underarmour Domestic Forecast Loss As Global Expansion Costs Weigh

Under Armour has remained stagnant in their global strategy presence. They are spending more and more to establish themselves a global dominant compared to Nike and adidas but the money has not helped their cause. As their domestic market growth cools down, their international presence seems to do the same. Under Armour is choosing to […]

Categories
Global Marketing

Subway Continues Restaurant Closures; Focuses Attention Toward Global Expansion

Subway, the largest sandwich chain across the United States is reportedly closing numerous locations domestically due to upcoming and already established gourmet fast-food chains. It’s reported that they are closing up to 500 stores in 2018 after 800 restaurants closing back in 2017. Their main focus is to research and discover the underperforming subway stores […]

Categories
Global Marketing

International Expansion Across China for Wetzel’s Pretzels

Wetzel’s Pretzels announced that it will soon be offering its iconic and special scratch-made pretzels, Bitz, Wetzel Dogs, and lemonade in China. Wetzel’s Pretzels will be focusing on its growth mostly in Shanghai, Beijing, and then South China.   Due to China having high-traffic venues and a growing middle class with passion and interest for […]

Categories
Global Marketing

The WWE, Next Stop: The World!

The World Wrestling Entertainment, known for professional wrestling, has been pleasuring and entertaining audiences across the United States for decades. It’s one of the most popular and most lucrative entertainment sport companies across the United States. Even though the WWE shows are not legitimate contests, it’s purely entertainment based that is scripted, storyline based, and […]

Categories
Global Marketing

Domino’s Pizza

Domino’s Pizza started off by its innovating home delivery service that people in the United States loved. In order to grow its brand, Domino’s turned to international markets. Domino’s kept many things the same as they did in the United States with a few different touches. Domino’s Pizza decided to stick to its traditional business […]

Categories
Global Marketing

Red Bull Gives You Wings

When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]

Categories
Global Marketing

Formula 1 Unleashes New Global Strategy

The goal of this new campaign is to expand and create more awareness of the brand. The aim is to challenge the sport’s perception by showing through the eyes of the fans the true reality and extreme experience of what F1 racing feels like. This is all to create more of brand identity among existing […]

Categories
Global Marketing

New Creative Director Changes Burberry

Burberry has been a brand well known around the world as a high end designer brand. For the past 17 years, Christopher Bailey had been the creative director. However, effective March 31, 2018, Bailey will no longer be the creative director. Burberry took this as a window for more opportunity to improve their megabrand globally […]