When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]
The goal of this new campaign is to expand and create more awareness of the brand. The aim is to challenge the sport’s perception by showing through the eyes of the fans the true reality and extreme experience of what F1 racing feels like. This is all to create more of brand identity among existing […]
Burberry has been a brand well known around the world as a high end designer brand. For the past 17 years, Christopher Bailey had been the creative director. However, effective March 31, 2018, Bailey will no longer be the creative director. Burberry took this as a window for more opportunity to improve their megabrand globally […]
The main steam and well-loved Irish Whiskey brand is looking to rebuild and execute its new global marketing strategy. Its main goal is to create a better awareness for its personal profile and personality. Its new campaign is called ‘Taste, that’s why’ and it is worth millions of dollars that includes TV spots on primetime […]
Trying to create a global marketing strategy is not something easy to accomplish especially in certain industries. Companies are moving outside of their home country and what they’re accustomed to and their strategy for gaining market share must be changed completely. However, many companies have been able to do so successfully and have been able […]