Global Marketing Professor

Pricing problems
pricing issues
pricing goals

Communication is one of the most important functions to master in order for any business to be successful in today’s increasingly competitive markets, particularly for firms doing business internationally. International market communications are much more complex than market communications within your own country. There are many important factors that companies need to take into consideration […]

To start, do you know what market communications are? Market communications can be defined as the means by which an organization attempts to inform and persuade customers about the products and services they sell. Market communication use marketing tools in order to promote or “communicate” a company to a market. This uses tools such as: […]

“Never make predictions, especially about the future.” Casey Stengel Although this is a smart quote to follow by, especially with today’s growing trends and improving technology, there are plenty of brands to not only learn from, but to keep an eye on in terms of branding . Forbes went with this idea when creating a […]

What movies should invest for a return in international markets? The film industry, with each movie, essentially is like any individual company asking themselves that same question. One of the biggest, is there a demand for this product in other countries? As we look at the past weekends box office numbers, we can see reinforcing […]

In order to start a conversation about global marketing channels, it is important to first establish what they actually are. Marketing channels refer to “the entire ecosystem required for getting products (tangible goods and intangible services) from the point of production to the point of consumption.” Distribution channels fall within this description, but they are […]

Initially, Netflix’s international expansion relied on a strategy of slow but steady development; expanding services to only a couple of countries each year. However, in response to an oversaturated U.S. domestic market, which has since attracted well-funded competitors such as Amazon and HBO; Netflix has decided to accelerate its global expansion strategy. During a speech […]