International Market Communication is a multi-level strategy game that is tied to the overall business strategy of the company as well. Today’s digital landscape provides companies with huge potential to leverage not just the paid methods of communication but also the unpaid (earned, owned) methods of communications. What are these different paid and unpaid methods […]
A crucial issue to be considered while navigating international markets is which medium or media to use while communicating with the target audience. These media decisions have to be taken depending not just on the nature of the product/service being offered, but also the media availability that differs from country to country. Media channels can […]
What is it? Integrated marketing communications is also known as IMC. IMC is important all over the world and ensures that all communications a company uses are linked or integrated together. The goal is to integrate all the promotional tools so that they all work cohesively. An example would be a company promoting a new […]
Irrespective of the country that you are in, put the logo of a bitten apple and most people will immediately identify the brand. The two-dimensional outline of a half-eaten apple is synonymous globally with iPhones, MacBooks and technological innovation. Apple Inc. is one of the most well-known and valuable companies in the world and as […]
Red Bull was initially launched as a small Austrian company to sell a product that was inspired from an Asian tonic – all of this at a time when energy drinks was a completely foreign concept to its customers. The company started with some discouraging first reactions and a general belief that there was no […]