In a previous blog post, we discussed the rising buying power in Asian countries and did a specific analysis of different consumer behavior in India. It is incredibly important to fully analyze different cultures before entering a market to make sure that your product will appeal to the consumers of that culture. When Spotify entered […]
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Planet Fitness in China
Planet Fitness is an American company that primarily operates in 3 segments: corporate-owned stores, equipment, and franchise. It was founded in 1992 by Michael and Marc Grondahl and their headquarters are in Hampton, New Hampshire with their current CEO being Chris Rondeau. Planet Fitness aims to provide a diverse and inclusive high-quality gym environment which […]
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Hero to Zero: Nissan GT-R
A combination of bad marketing and the “overpromise-and-underdeliver” strategy leads to the car’s uncertain future. In the automotive world, carmakers will always have a flagship model in their lineup, and in Nissan’s case, its the GT-R. The brand has been around for 50 years, and in the 80’s and 90’s, it has dominated the motorsports […]
Every May, Deutsche Bank releases its annual “Mapping the World’s Prices” survey, which highlights the disparities in the cost of living in 50 major cities around the world. Do you want to get away for the weekend? Copenhagen is the most expensive city to visit, followed by Milan, Oslo, Tokyo, and Amsterdam, although a trip […]
In a world of foreign exchange and market competition, economic theory says that, all other things being equal, rates for the same good in one country should be the same in another. This “rule of one price,” is also known as purchasing power parity (PPP), states that any price disparity between two locations for the […]