Categories
Global Marketing

Setting Ticket Prices to Maximize Sales

It is no question one of the most difficult decisions to make in the event planning process is just how much you should be charging for tickets. On one hand, one can argue if tickets are priced too high, ticket sales will plummet. On the other hand, if tickets are priced too low, sales will […]

Categories
Global Marketing

London or Copenhagen for Date Night?

Every May, Deutsche Bank releases its annual “Mapping the World’s Prices” survey, which highlights the disparities in the cost of living in 50 major cities around the world. Do you want to get away for the weekend? Copenhagen is the most expensive city to visit, followed by Milan, Oslo, Tokyo, and Amsterdam, although a trip […]

Categories
Global Marketing

Pricing Products Across the World

In a world of foreign exchange and market competition, economic theory says that, all other things being equal, rates for the same good in one country should be the same in another. This “rule of one price,” is also known as purchasing power parity (PPP), states that any price disparity between two locations for the […]