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Global Marketing

7 C’s of Pricing Internationally

The pricing decision is influenced by a number of variables. Costs, required rate of return, marketing and marketing mix priorities are all internal factors of the company. Others, such as market competition, consumers, demand and supply, environmental factors, and government policy are external factors of the business. Both of these considerations must be taken into […]

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Global Marketing

Price Skimming: JBL

Prices are almost never the same in international markets and vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, and differences an abundance of situations. Even more so, prices are historically, vastly different in international markets, and the long standing trend will keep it this way. Across different industries, consumer products […]

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Global Marketing

White Claw’s Global Attack Strategy

6 Ways to Improve International Market Launches through Pricing Since the boom of the Internet, difficulties in international expansion have been reduced considerably easier for brands aiming establish their business globally through various channels. Loyal consumers in international markets can research product offerings, price points, and discounts of what their favorite product is valued at […]

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Global Marketing

Apple’s Pricing Strategy

To set a competitive pricing strategy, a company must set the initial price and then implement a well thought out plan to chance prices in the future. The pricing of a product usually stems from the following three factors: Fixed costs such as the cost for raw materials Variable costs such as sales tax import […]

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Global Marketing

International Reference Pricing for Pharmaceuticals

Pharmaceutical pricing is a controversial topic these days. Over the last decade, drug list prices grew annually by 9.1%. When taking into consideration discounts and rebates, that percent, although still high, boasts around 4.5%. The alarming aspect is that consumer’s costs for specialty drugs has increased faster than the Gross Domestic Product. To combat this […]

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Global Marketing

Setting Ticket Prices to Maximize Sales

It is no question one of the most difficult decisions to make in the event planning process is just how much you should be charging for tickets. On one hand, one can argue if tickets are priced too high, ticket sales will plummet. On the other hand, if tickets are priced too low, sales will […]

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Global Marketing

London or Copenhagen for Date Night?

Every May, Deutsche Bank releases its annual “Mapping the World’s Prices” survey, which highlights the disparities in the cost of living in 50 major cities around the world. Do you want to get away for the weekend? Copenhagen is the most expensive city to visit, followed by Milan, Oslo, Tokyo, and Amsterdam, although a trip […]

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Global Marketing

Pricing Products Across the World

In a world of foreign exchange and market competition, economic theory says that, all other things being equal, rates for the same good in one country should be the same in another. This “rule of one price,” is also known as purchasing power parity (PPP), states that any price disparity between two locations for the […]