Apple is one of the leading technology companies in the world, making everything from phones to computers to earphones. They have really created a full ecosystem to connect all their products and services. Apple has 510 stores worldwide but also sells its products through third-party sellers and carrier providers. Apple is able to generate huge […]
Similar to many large businesses, McDonald’s uses an integrated international market communications approach to ensure the consistency of their brand and messages worldwide. They have developed a “think global, act local” strategy to help meet the cultural needs of each of their consumer segments. This strategy allows them to leverage advantages of a combined globalization […]
By Niharika and Gabby Since 1997, when Netflix officially launched, a lot has changed: we use the internet every day, social media has consumed most people, Alexa does everything for us, and we have cars that can drive themselves. The movie industry is just as different now. The well-deserved success Netflix has gained in the […]
It is no question one of the most difficult decisions to make in the event planning process is just how much you should be charging for tickets. On one hand, one can argue if tickets are priced too high, ticket sales will plummet. On the other hand, if tickets are priced too low, sales will […]
In recent years, MLB has struggled to market its game, and more importantly its star players. In a previous blog, we analyzed how blackout rules have negatively impacted the accessibility to streaming games domestically and internationally. In addition to blackout rules, several key issues have plagued MLB’s marketing, and most are self-inflicted. A few topics […]